From Clueless to Coach: My Journey to Crafting the Perfect Offer

Before diving into the world of coaching and consulting, I felt like a small fish in a big pond. 

The coaching landscape was vast, with countless experts offering their unique spins on success. 

The challenge? Crafting an offer that stood out, resonated with potential clients, and reflected my expertise. I questioned how I could provide a service that was both unique to my skills and valuable to my clients.

If you’re navigating similar challenges and seeking to make your mark, Outsourced Doers is here to help. Get in touch and let’s craft an offer that truly stands out.

The Dream: A Business That Serves All

Every coach dreams of making an impact, and I am no different. I envisioned a coaching business where every client walked away feeling transformed, where they felt the investment was worth every penny. I wanted to create an offer so compelling that it would resonate deeply with my target audience, making them feel seen, understood, and catered to.

Hurdles on the Horizon: The Challenges I Faced

But dreams often come with a set of challenges. The most pressing was striking a balance between offering value and not overextending myself. 

I grappled with questions like: How do I price my services? How do I ensure I’m not spreading myself too thin? And most importantly, how do I create an offer that stands out in a saturated market, one that genuinely reflects the value I bring to the table?

Navigating the coaching landscape can be daunting, but you don’t have to do it alone. Outsourced Doers has been the compass for many on this journey. Give us a shout and find the missing piece in your coaching puzzle.

The Breakthrough: A Step-by-Step Guide

When I first sat down to map out what my coaching offer would look like, it felt like piecing together a puzzle. But don’t worry, I’ve got you covered. Let’s break this down together.

Start with a good old-fashioned brainstorm. Think about everything you’re passionate about and can confidently deliver. Remember, this is about creating a business that feels good for both you and your clients.

Now, every great offer has a few essential ingredients:

  • First, there’s the promise. This is the heart of your offer. What transformation are you promising your clients?
  • Then, think about the curriculum and timeframe. I’ve found that a 6-8 week period usually works wonders. It’s long enough to see change but short enough to keep the momentum going.
  • Of course, there’s the coaching aspect. How often will you meet with your clients? And for how long?
  • A sense of community can be a game-changer. Maybe a Facebook group where clients can support each other?
  • And who doesn’t love bonuses? Think of little extras that can sweeten the deal.
  • A guarantee can also make your offer more tempting. It shows you believe in what you’re offering.
  • Don’t forget the name of your program. It should capture its essence and make it memorable.
  • Lastly, let’s talk money. Price your offer in a way that reflects its value but also feels right for you.

Now, a little pro tip from me: Once you’ve got all these components down, add some benefit statements. It’s like adding a cherry on the cake. It makes everything more enticing.

Lastly, think about your goals. How many clients do you need to feel successful and meet your financial targets? Break it down, and you might find it’s more achievable than you thought.

Remember, this is just a starting point. As you get feedback, you can tweak and refine your offer. But for now, have fun with it! 

Create an offer that feels authentically you and irresistible to your potential clients.

The Aftermath: A Flourishing Coaching Business

With this newfound strategy, I revamped my entire approach. Clients began to resonate with my offer, seeing the clear value it provided. 

The emphasis on refining based on feedback meant that my offer was always evolving, and always improving. I wasn’t just attracting more clients; I was building lasting relationships, ensuring repeat business and glowing testimonials.

A New Me: From Overwhelmed to Overjoyed

This transformative journey wasn’t just about business growth; it was about personal growth. I transitioned from a coach uncertain about her place in the industry to a confident businesswoman with a clear vision and a compelling offer. 

I learned the importance of continuous learning, of seeking guidance, and of being adaptable. 

Today, I stand proud, not just as a coach, but as a testament to the power of perseverance, adaptability, and the right guidance.


Crafting the perfect offer is both an art and a science. It requires introspection, market understanding, and a touch of creativity. 

But with the right tools, guidance, and a dash of determination, it’s a feat that’s entirely achievable. 

If my journey from being clueless to becoming a confident coach has taught me anything, it’s that with the right resources and a resilient spirit, the sky’s the limit.

Inspired by my journey and ready to create your standout offer? Don’t hesitate. Outsourced Doers is just a call away. 

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