Online visibility has become the lifeblood of businesses worldwide. Amidst the plethora of tasks and responsibilities that come with it, managing social media has emerged as a critical operation. Companies are often torn between hiring an in-house social media manager and resorting to a social media manager virtual assistant.
In this blog post, we explore both options, highlighting the strengths and potential drawbacks of Virtual Assistants from Outsourced Doers.
Understanding Your Social Media Management Needs
Before diving into the comparison, it’s crucial to understand what exactly you’re seeking in social media management. Are you aiming for increased engagement, brand awareness, customer retention, or all of the above? Once you establish your objectives, it becomes easier to decide whether an in-house employee or a social media manager virtual assistant from Outsourced Doers would best serve your needs.
Going In-House: The Traditional Approach
For years, businesses have relied on in-house social media managers to oversee their digital platforms. This approach has its merits. For example, an in-house social media manager often has a deep understanding of the company’s culture and values. Being on-site allows for real-time collaboration with other team members and faster response times.
However, these benefits come with significant drawbacks. Hiring a full-time social media manager means adding another salary to your payroll. Additionally, you’ll need to consider benefits, taxes, and training costs.
Beyond the financial implications, managing social media platforms is a time-consuming job. The digital landscape is ever-changing, and staying on top of trends requires continuous learning. As a result, even the most skilled in-house employee may find it challenging to keep pace without compromising other responsibilities.
Outsourced Doers: Your Social Media Manager Virtual Assistant
Outsourced Doers offers a unique, budget-friendly solution to your social media management woes – a social media manager virtual assistant. This option comes packed with numerous advantages.
First, it’s cost-effective. Instead of shouldering the financial burden of a full-time employee, you only pay for the services you need. This flexibility allows your business to scale up or down as required without a significant impact on your budget.
Moreover, when you hire a social media manager virtual assistant from Outsourced Doers, you gain access to a wide array of skills. Our team consists of seasoned professionals who are experts in various aspects of social media management. From crafting engaging posts and managing ad campaigns to analyzing social media metrics, our team can do it all.
Plus, as the name suggests, these are virtual services. This means you can tap into this talent pool regardless of your geographical location. Your social media platforms will be monitored, updated, and optimized, even if you’re in a different time zone.
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Case Study: How A Social Media Manager Virtual Assistant Transformed A Small Business
Consider the case of a small local bakery that had a compelling story but struggled to get noticed online. They hired an in-house employee to manage their social media but saw little improvement.
They then turned to Outsourced Doers and decided to hire virtual assistant for social media. The assistant developed a comprehensive strategy that involved regular posts showcasing the bakery’s goods, behind-the-scenes peeks into the bakery, and local community involvement.
Within a few months, the bakery’s online engagement skyrocketed.
Their follower count increased by 200%, and their posts consistently garnered likes and shares. The virtual assistant managed to humanize the brand, emphasizing their locality and their passion for baked goods.
The bakery’s success story is a testament to the effectiveness of a social media manager virtual assistant. It highlights the assistant’s ability to tailor a strategy to the company’s needs and objectives, which an in-house employee, with their divided attention and limited resources, struggled to achieve.
In Conclusion: Social Media Manager Virtual Assistant vs In-House
While both options have their place, a social media manager virtual assistant from Outsourced Doers offers a competitive, cost-effective, and proficient solution. Not only can this service save you money, but it also gives you access to a diverse range of social media management skills.
If you’re ready to supercharge your online presence without overextending your budget, consider hiring a social media manager virtual assistant. As the digital landscape continues to evolve, this may be the smartest investment you can make for your business’s future.
Remember: Online success is more than just being present on social media; it’s about engaging with your audience in meaningful ways. Whether you choose an in-house employee or an Outsourced Doer, ensure they can embody your brand’s voice and values on these digital platforms. Take the first step towards a more productive business by contacting Outsourced Doers today.
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