Revolutionize Your Course Creation: The Build It Backwards Strategy

In the dynamic world of online course creation, the secret to success might just lie in an unconventional yet effective strategy: the ‘Build It Backwards Method.’ 

This approach, which emphasizes selling your course before fully building it, has revolutionized the way courses are developed and launched. It’s a method that not only saves time and resources but also ensures that your course is precisely what your audience is looking for. 

Let’s dive into why this method works wonders and how you can implement it to achieve remarkable results in your course creation journey.

Book a call with Outsourced Doers today and transform your approach to course creation.

The Secret to Successful Course Launches

The key that sets successful course creators apart from the rest lies in a counterintuitive approach: they sell their course before they even build it. 

That’s right – it’s a strategy of validating and selling first, then building. 

This method, referred to as the ‘Build It Backwards Method,’ flips traditional course development on its head, leading to remarkable results.


Why This Approach Works Wonders

Time and Resource Efficiency: By adopting this method, you’re not caught in the trap of spending countless hours crafting content that might not resonate with your audience. It’s about being smart with your time and resources, ensuring every effort you put in is aligned with what your market truly wants.

Immediate Validation: One of the most significant advantages of this approach is the instant feedback loop it creates. You’re not guessing if your course idea will be a hit; you’re getting real-time confirmation from your potential customers. 

This validation is crucial in fine-tuning your course to meet the exact needs of your market.

Financial Incentive: Imagine starting to earn revenue before your course is even fully developed. This method allows you to do just that. It’s motivating and financially savvy. 

You’re essentially ensuring that your course is profitable from the get-go, reducing the risk of investing time and resources into a product that might not sell.


The Power of Pre-Selling

Pre-selling your course can be a game-changer. It’s about building excitement and anticipation, creating a buzz around what you’re offering. This strategy also allows you to engage with your audience early on, incorporating their feedback and suggestions into the course as you develop it. By the time you’re ready to launch, you have a course that’s eagerly awaited and tailored to the needs and desires of your audience.

Building a Community Around Your Course

Another benefit of this approach is the opportunity to build a community around your course. As you pre-sell and gather early adopters, you’re also creating a group of engaged and invested learners. This community can become a valuable resource for feedback, testimonials, and word-of-mouth marketing.

Embracing Flexibility and Adaptability

The Build It Backwards Method requires a mindset of flexibility and adaptability. As you receive feedback and start earning from your course, be prepared to pivot and make changes. 

This dynamic approach ensures that your course remains relevant, valuable, and in-demand.


How to Implement the Build It Backwards Strategy

Here is your step-by-step guide to this game changing approach: 

1. Crafting Your Course Blueprint

Begin by sketching a basic outline of your course. Think of this as your blueprint, the foundation upon which your entire course will be built. This outline should include the key topics you plan to cover, the structure of your modules, and the primary objectives you aim to achieve. 

Remember, this doesn’t have to be detailed at this stage; it’s more about having a clear direction and a solid framework to guide your development process.

2. The Art of Pre-Selling

With your course outline in hand, it’s time to embark on the most crucial step: selling before building. 

This might seem daunting at first, but it’s a strategy that can yield incredible results. Start by creating a compelling sales pitch that highlights the benefits and outcomes of your course.

 Use this pitch to attract early adopters, offering them a special rate or exclusive bonuses for signing up in advance. This not only validates your course idea but also generates initial revenue to fund its development.

3. Agile Content Creation

As you begin to gather participants, start developing your course content, focusing on one module at a time. This approach allows you to stay agile and responsive to feedback. By creating content as you go, you ensure that it remains relevant, up-to-date, and tailored to the needs of your audience. 

This method also keeps your workload manageable, allowing you to maintain high-quality standards throughout the course.


A Few Extra Tips for Effective Implementation

Engage with Early Adopters: Use the feedback from your early adopters to refine your course content. Their insights can be invaluable in shaping a course that truly meets the needs of your target audience.

Leverage Marketing Strategies: Utilize various marketing channels to promote your course. Social media, email marketing, webinars, and partnerships can be effective tools in reaching a wider audience and generating interest.

Celebrate Milestones: Keep your early adopters engaged and excited by celebrating milestones in the course development process. Share updates, sneak peeks of upcoming modules, and success stories to maintain enthusiasm and momentum.

Ready to take your course creation to the next level? Reach out to Outsourced Doers for expert guidance and support!

Overcoming the Perfectionism Hurdle

Embrace the mantra – ‘Done is Better Than Perfect’

In the world of online course creation, perfectionism can be a significant roadblock. The Build It Backwards Strategy offers a powerful antidote to this challenge by embracing the mantra, ‘Done is Better Than Perfect.’ 

This mindset shift is crucial for course creators who often get caught up in the pursuit of creating the ‘perfect’ course. It’s important to remember that a course that is completed and available to participants is infinitely more valuable than one that remains in perpetual development due to perfectionist tendencies.

Tackling Fear and Procrastination Head-On

Committing to the Build It Backwards Strategy also means committing to overcoming fear and procrastination. These are common hurdles that many creators face, often stemming from a fear of criticism or not meeting expectations. 

By adopting this approach, you’re pushing yourself to put your course out into the world, even if it’s not perfect from the get-go. 

This strategy encourages action over inaction, ensuring that your course sees the light of day and starts making an impact sooner rather than later.

Cultivating a Growth Mindset

Overcoming perfectionism also involves cultivating a growth mindset. This means viewing your course creation journey as a learning experience, where mistakes and feedback are opportunities for growth and improvement. 

It’s about shifting your focus from creating something flawless to creating something valuable and impactful, even if it’s not perfect.


Practical Steps to Overcome Perfectionism

Set Realistic Deadlines: Establish clear, achievable deadlines for each stage of your course creation. This helps in maintaining momentum and prevents you from getting stuck in the details.

Focus on Key Objectives: Concentrate on the core objectives and learning outcomes of your course. This helps in prioritizing content that adds the most value, rather than getting lost in perfectionism.

Seek Constructive Feedback: Regularly seek feedback from a trusted group of peers or early adopters. This can provide you with different perspectives and encourage you to move forward with your course.

Celebrate Progress: Acknowledge and celebrate each step you complete. Recognizing your progress can be a powerful motivator and a reminder that you’re moving in the right direction.


Embracing the ‘Build It Backwards Method’ means overcoming the hurdles of perfectionism and procrastination. It’s about adopting a growth mindset, where every step, every piece of feedback, and every milestone is an opportunity for learning and improvement. 

This approach is about building a journey of transformation for both you and your participants. 

So, set those realistic deadlines, focus on your key objectives, and remember, done is better than perfect.

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