Mastering Video Creation for Your Business: A Personal Guide

Creating impactful video content for your business doesn’t have to be a complex task. With a few simple yet effective strategies, you can produce videos that not only look professional but also resonate deeply with your target audience. 

Let’s explore how you can harness the power of gear, framing, and scene layout to elevate your video content.

Excited to start creating professional videos for your business but need some guidance? Book a call with Outsourced Doers today.

Gear: Keeping It Simple Yet Effective

The right gear can make a significant difference in the quality of your videos. It’s not about having the most expensive equipment, but rather using what you have to its fullest potential.

Camera Choices: You don’t need fancy equipment to start. Whether it’s a professional camera, your phone, or an iPad, the important thing is to start with what you have. Remember, the best camera is the one that’s with you.

Stability is Key: A tripod is essential, no matter the camera you’re using. Brands like Manfrotto and Joby offer great options for both digital cameras and phones. A stable shot not only looks more professional but also makes your content more watchable.

Audio Matters: Audio quality is crucial, sometimes even more than your video quality. Whether it’s a shotgun mic or a lapel mic like the Rode SmartLav+ I use, clear audio ensures your message is heard without distractions.

Lighting Sets the Mood: Lighting can dramatically change the look and feel of your video. Softbox or LED lights are ideal, but even a simple ring light can make a huge difference. The key is to light your face evenly, creating a professional and engaging visual.

Feeling inspired to elevate your video content? Schedule a consultation with Outsourced Doers and discover how our experts can help you.

Framing: The Art of Composition

Framing is an art that can dramatically enhance the visual appeal of your videos. It’s about composing your shots in a way that is both aesthetically pleasing and effective in conveying your message.

Mix It Up: Don’t just stick to the centre of your shot. Try different positions like the left or right third of the frame to add variety to your videos. This not only makes your videos more interesting but also allows you to use your space creatively.

Editing in Mind: When framing your shot, remember the editing process. Leave enough space around you for potential zoom-ins or cuts. This technique is great for covering mistakes or adding emphasis to your content.

Scene Layout: Creating the Perfect Backdrop

The background of your video plays a crucial role in setting the tone and context for your message. A well-thought-out scene layout can add depth and interest to your videos.

Simplicity is Key: A cluttered background can be distracting. Aim for a clean, simple backdrop that doesn’t steal the focus from you.

Avoid Distractions: Be mindful of what’s directly behind you. You don’t want anything that draws the viewer’s eye away from your message.

Colour and Balance: Use complementary colours and themes. If you’re off-centre in your shot, balance the scene with props on the opposite side. This creates a visually pleasing and balanced look.


Bringing It All Together

When you’re in front of the camera, the most important thing is to be yourself. If you’re naturally bubbly, let that shine through. If you’re more reserved, embrace that. The key is authenticity.

Practice makes perfect, so keep filming and experimenting.


Creating engaging video content for your business doesn’t have to be daunting. With the right gear, framing, and scene setup, you can produce videos that not only look great but also effectively convey your message. 

Remember, it’s all about starting with what you have and being true to your style. So grab your camera, find your light, and start sharing your story with the world. 

P.S. Don’t forget to have fun along the way!

Connect with Outsourced Doers and let us help you bring your video ideas to life.

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