Crafting Compelling Online Course Videos: A Guide to Five Essential Filming Styles

In today’s digital era, video content is a cornerstone of effective online courses. This blog post will walk you through five distinct styles of video filming, each suited to different types of content and coaching methods. 

Whether you’re a seasoned content creator or just starting out, these insights will help you choose the right style for your courses and enhance their appeal. 

If you’re looking to elevate your online course creation, get in touch with us for personalized support.

The Five Styles of Video Filming for Online Courses

Creating videos for online courses isn’t a one-size-fits-all endeavor. Different topics and coaching approaches call for different video styles. 

Let’s dive into each style, exploring their unique benefits and best applications.

Face-to-Camera Videos: The Heart of Personal Connection

Face-to-camera videos stand out for their ability to forge a genuine connection between the coach and the audience. This style shines in online courses where engagement and personal touch are paramount. 

It’s not just about presenting content; it’s about wrapping your audience in a narrative, making each session feel like a one-on-one coaching experience. The power of eye contact and the warmth of human presence transform even the most intricate subjects into relatable and digestible insights. 

Whether you’re setting the stage with an engaging introduction, sharing compelling stories, or diving deep into nuanced topics, face-to-camera videos are your go-to for creating memorable and impactful online courses.

Whiteboard Videos: Simplifying Complexity with Visuals

Whiteboard videos excel in distilling complex ideas into clear, visual formats that captivate and educate. They serve as a dynamic canvas where concepts come to life, making them an invaluable tool for online courses that cover intricate processes or abstract ideas. 

This style is especially beneficial for visual learners who thrive on seeing ideas mapped out in front of them. Whether you’re crafting step-by-step guides, unfolding theoretical concepts, or laying out a roadmap for success, whiteboard videos are a versatile and effective way to enhance comprehension and retention in your online courses.

Slide Pack Videos: Structuring Your Insights

Slide pack videos are the backbone of online courses, offering a structured approach to presenting information. This style excels in sessions that demand clarity and precision, such as when dealing with data analysis, key takeaways, or essential bullet points. 

By organizing information in a visually appealing and digestible manner, slide pack videos ensure that your audience can easily follow along and absorb the material. They are particularly useful for modules that require a detailed examination of statistics, quotes, or case studies, making them a staple in any well-rounded online course.

Screen Share Videos: A Window into Hands-On Skills

Screen share videos are great for any online course focusing on technical skills or software proficiency. They provide a direct, over-the-shoulder view of real-time navigation and application, making them ideal for ‘how-to’ sessions and practical demonstrations. 

This style demystifies complex software tools and processes, allowing participants to follow along at their own pace and practice alongside the coach. Whether you’re guiding your audience through software setups, coding exercises, or digital design techniques, screen share videos are an essential tool for delivering hands-on skills in an accessible and engaging way.

TV-Style Videos: Diversifying Your Course Content

TV-style videos bring a dynamic and interactive element to online courses, blending entertainment with educational value. This format is perfect for introducing multiple viewpoints, hosting expert interviews, or facilitating panel discussions. 

It breaks away from the traditional lecture format, offering a refreshing change of pace that keeps your audience engaged and stimulated. 

Whether you’re looking to spice up your course with lively debates, share insights from industry leaders, or present content in a more relaxed and conversational manner, TV-style videos add depth and diversity to your online coaching sessions.

Elevate your online course with dynamic and engaging video content. Book a call with us to explore how we can help you with your overall digital marketing efforts.

Aligning Video Styles with Course Content

Choosing the right video style is crucial for the success of your online course. It’s about matching the style with the content’s nature and what resonates best with your audience. 

Let’s simplify the process:

Analyze Your Content

  • Theoretical or Conceptual: Use face-to-camera videos to make abstract ideas relatable.
  • Practical Skills: Opt for screen share or whiteboard videos for clear, step-by-step guidance.
  • Data-Driven: Slide pack videos are perfect for structured information and statistics.

Know Your Audience

Consider the learning preferences of your audience. Visual learners might prefer whiteboard and slide pack videos, while kinesthetic learners could benefit more from screen share videos. Face-to-camera and TV-style videos might engage auditory learners by providing a narrative or discussion-based learning experience.

Mix and Match Styles

Don’t shy away from experimenting with different video styles within your course. A mix can cater to various learning styles and keep the content engaging. Transitioning between video styles as the content evolves can also help maintain interest and enhance understanding.

Equipment Choices for Every Budget

Your video production quality significantly impacts the participants experience. However, you don’t always need a high-end setup to create effective videos. 

Here are some budget-friendly options:

  • Shoestring Budget: Start with basic equipment. Even smartphones can produce quality videos suitable for online courses.
  • Intermediate Budget: Upgrade to better audio and lighting for enhanced production quality.
  • Professional Budget: Invest in high-quality cameras, microphones, and editing software for top-notch video production.


Creating videos for online courses is an art that requires thoughtful consideration of both content and presentation style. 

By understanding and utilizing these five video styles, you can significantly enhance the learning experience for your audience. 

Remember, the key is to align your video style with your content and audience needs

Unlock the full potential of your online courses with dynamic video content. Book a call with us now and let’s create something amazing together!

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