The February Social Media Game Plan

If you’re searching for inspiration for what to post on social media during February, you’ve come to the right place. We’ve compiled a list of unique and engaging post ideas to keep your followers interested and interacting with your content.

February is a month full of happenings! It is the month that we celebrate the themes of Black History, The Super Bowl, Valentine’s Day, World Kindness Day, to name a few. And what greater way to honour the month than by sharing engaging and entertaining content with your audience on social media platforms? 

But the constant question is… 


To ensure that your February social media calendar is effective and engaging, it’s crucial to produce content that is relatable to your followers and encourages engagement. So posts that motivate comments, likes, shares, and views, are ideal for the success of your social media presence. 

To increase engagement on your February social media content, consider incorporating the following techniques:

  • Including an image or video with each post
  • Asking questions to encourage audience participation
  • Utilizing relevant hashtags
  • Sharing inspiring content
  • Celebrating holidays and relevant events throughout the month.
With these tips, you’ll have an effortless and effective social media strategy.
Creating a content plan for February on social media can be a fun and exciting task. To get started, you’ll want to choose a calendar tool that works best for you, whether it be a digital tool like Google Calendar, Asana, Trello, or a traditional paper calendar and pen. Once your calendar is open, you’ll want to mark important holidays, local events, business milestones, and special monthly promotions.

What to post on socials: Celebrating February Holidays

February is a great month to run a sale for your business as it is filled with holidays and observances. Consider running a promotion that aligns with your brand’s values, such as offering a Valentine’s Day sale for a florist or a heart-healthy meal plan for a nutritionist. Restaurants can also get creative by offering discounts on National Pizza Day, National Fettuccine Alfredo Day, or National Chocolate Mint Day.

Did you know that February is home to over 175 unique holidays and observances? 
  • Some popular ones include: 
  • Black History Month
  • American Heart Month
  • Groundhog Day (February 2)
  • National Wear Red Day (February 3)
  • World Cancer Day (February 4)
  • National Pizza Day (February 9)
  • Super Bowl (February 12)
  • Valentine’s Day (February 14)
  • Random Acts of Kindness Day (February 17)
  • National Drink Wine Day (February 18)
  • Presidents’ Day (February 20)
  • Fat Tuesday (February 21)
Additionally, make sure to incorporate question posts throughout the month, and don’t forget to promote any big promotions or sales you have planned for the month.

What to post on socials: February Engagement Questions

Asking questions on social media in February can be a great way to get engagement and create positive conversations. February is often associated with themes such as love, heart health, black history, and winter, so consider crafting questions that align with those themes. 

For example, you could ask “What is your favorite way to show love during Valentine’s Day?” or “What is your favorite winter activity?”

While it’s important to keep your brand in mind when creating social media posts, it’s also important to remember that your feed should not be solely focused on self-promotion. 

In addition to asking questions, consider incorporating positive quotes into your content calendar as well. These quotes can serve as a source of inspiration for your followers and add an uplifting element to your social media presence. 

What to post on socials: February Words of Wisdom and Quotes

Sharing quotes on social media in February can be a great way to provide inspiration and uplift your followers. 

Some examples of quotes that align with these themes are: 

  • “The time is always right to do what is right” – Martin Luther King Jr (in relation to Black History Month)
  • “Kindness is the language which the deaf can hear and the blind can see” – Mark Twain (in relation to Random Acts of Kindness Day)
  • “I like the dreams of the future better than the history of the past” – Thomas Jefferson (in relation to Presidents’ Day)

Sharing uplifting and positive quotes on social media is a good way to spread positivity and inspire your followers. They can also serve as a counterbalance to the negativity that can be found on social media and help to generate engagement among your audience. When creating quote images, experiment with different fonts and see which designs perform the best. 

In addition to sharing quotes, fill the remaining days on your content calendar with a mix of educational, personal, and promotional posts. This will help to keep your social media presence well-rounded and engaging.

Finalize Your February Content Calendar

After including holidays, questions, and quotes in your content calendar, it’s time to fill in the remaining days with a mix of content. 

One important aspect to include is self-promotion. While your social media content should primarily focus on serving your audience, it’s also important to remember that the ultimate goal of social media is to grow your business. 

Therefore, make sure to include one self-promotional post each week to showcase your products or services and drive conversions.

February Hashtags to Use on Social Media 

Hashtags are a fantastic way to boost your social media posts. You can use a variety of hashtags with February-themed topics and make it more discoverable to your target audience. So go ahead and use hashtags in your posts and see the difference it makes! 

On Instagram, it’s recommended to use up to 30 hashtags per post, with research suggesting that nine hashtags are the optimal number. On Facebook and Twitter, it’s recommended to use 1-2 hashtags, and on LinkedIn, use 3-5 hashtags.

When selecting hashtags to use, it’s important to avoid using only the most popular hashtags. These hashtags are highly competitive and can decrease the chances of your content being seen. Instead, consider including a mix of hashtags with varying levels of popularity. This will help to increase your exposure and reach a wider audience.

To create a social media presence…

Creating content for social media can be a bit time-consuming, but with a plan and strategy in place, it doesn’t have to be overwhelming. 

A great tool to use for creating visuals is, which is a free online design tool that makes graphic design easy and accessible to everyone. 

By blocking off time each week, you can stay organized and ensure that your social media content is always fresh and engaging.











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Hashtags are a fantastic

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